The rebirth of efusjon
Remember the efusjon “Energy Club”? Well, it’s back… sort of.
If you’re one of the approximately 70,000 former efusjon members, you likely received an email this week from a company called “LabActive” announcing the rebirth of efusjon.
The letter, signed by LabActive President Frank Borst on behalf of CEO Rob Towles (original founder of efusjon), set to the tone of a press release, indicated that LabActive has acquired the exclusive rights to produce and sell efusjon as part of their product lineup.
Former efusjon reps are being given the opportunity to join LabActive’s “Founders Club”. 3,800 spots atop the matrix are available for $950 each, which guarantees a position in the top 10 rows of their “Community Matrix”.
Of course, if you do the math, they’re looking to sell $3.6 Million worth of positions beginning June 19th.
Let’s Back Up a Bit – A Brief efusjon Retrospective
For those of you who aren’t familiar with it, a few short years ago in 2009, a new company called “efusjon” broke on to the network marketing scene, in a big way.
efusjon (yes, spelled with a lower case “e” and a “j”) was an MLM company, branded as a “club”. They had two big hooks to entice members to join.
First, it was a simple message of “just get 3″. The compensation plan was an overlapping matrix, with 3 on your first row, then 7, 15, 31 and so on. There were no ranks, just a requirement that you had to have 3 active members, personally sponsored, to receive all available payouts.
But here was the interesting part. The matrix overlapped, such that you shared part of your downline with your neighbor. If you happened to tap into someone with a large team, you instantly had a big paycheck coming. Many people were making money faster and easier than they ever had, in fact many were making thousands to even tens of thousands of dollars in just months.
The second hook was the promise of an exclusive Facebook integration. efusjon had brought aboard Derek Broes, a movie studio executive turned efusjon master distributor. Broes became the key (although perhaps unofficial) spokesman for the company, drawing a cult-like following. The promise? Broes’ connections had enabled efusjon to work some exclusive deals with Facebook such that a “launch” would take place on Facebook that would effectively fill the matrices of the members and insure instant riches.
While the messaging wasn’t always clear about how this would work, it nonetheless spread virally. It was no doubt this promise that took efusjon from inception to around 70,000 members in about 6 months.
It is important to note that both Towles and other key corporate leadership maintained the position that the membership should not rely on the Facebook promises, rather focusing on growing the business through traditional network marketing methods.
The Demise of efusjon
After a few delays and incredible anticipation, the Facebook application eventually launched. However it didn’t come close to matching the expectation. It was seemingly nothing more than a very rudimentary game with no viral appeal whatsoever, and by all accounts grossly underwhelming. It was a colossal flop, and left many members feeling duped.
Meanwhile, the company was undergoing yet another compensation plan change, which never makes anyone happy.
And lastly, it appeared trouble was brewing amongst the leadership, corporate officials and Derek Broes. I’d like to be clear that I don’t have any official information from the owners of efusjon, only conclusions drawn from my personal observations. Thus this is my opinion as to what took place.
However it went down, the fact was that the hype died and the frenzy quickly ended. Many members were angry and moved on. The downward spiral seemed to be underway.
Ultimately, the membership was informed that the company was ending its program of independent distributors, and was going to sell their efusjon products in retail outlets. From an MLM perspective at least, efusjon was dead.
As one would expect, lawsuits ensued, rumors and stories were flowing, and I, for one, expected never to see efusjon again.
The Future of efusjon
So what does the future hold for efusjon under the LabActive name? That remains to be seen of course.
Same product. Same matrix. No more qualifying for commissions. Just pay your autoship. It worked once… for a little while at least.
I found it interesting that the company is asking for checks, rather than credit cards. It may not mean anything that they aren’t set up for credit card processing, but it leads me to wonder. Is this a “pre-launch” or a pre-starting of a company? I suppose if they successfully raise $3.6 million with nothing more than a website, a list and one email, they’ll be capitalized better than most.
So it looks like efusjon just might be back in business?
To YOUR Success!
- Karyn Weger